A Fundraising Strategy that Reflects Your School's Value

Yesterday I talked to a fellow administrator who is working hard and wisely to establish a wonderful new classical Christian school on the East Cost. She has a heart for the Lord, for His children, and for a powerful blending of classical methods and Christian worldview.

She and a small band of concerned parents are starting up a new school and they are establishing a culture for the new school that reflects excellence in all aspects. I believe in establishing new and dynamic Christian schools. This is why I went to speak at their first fundraising dinner one month ago. The guests were challenged to imagine a country where graduates are being minted who can think, write, speak and argue persuasively with a Christian worldview so that all thoughts are conforming to our Lord and His precepts.

Now, they need some start-up cash. Here are some of the fundraising ideas they are NOT going to use:

1. A web site affinity contest.
2. Selling magazines or other low-margin items
3. Asking foundations to provide seed capital
4. Sending out letters to local rich people

While these ideas are not wrong per se, they are wrong for this school at this time. A school with fifteen students is selling a concept or vision for what a school can look like.

This school needs to have the founder meet face-to-face with as people who will who can hear the vision presented with passion and clarity. It is also important to have potential backers come to the school during the day to see the students and teachers interacting. In this way the donor is getting the case (the right-brain argument) and the heart (the left-brain reason) which is what is required to invest serious funds.

Bringing donors into the building and interacting with students, teachers and parents is the best way to use the precious time resources that we have.

You may end talking with fewer folks over the course of the year, but the quality of the meetings will be high and we will do a better job of connecting their passions and purposes for giving.