Friday, December 9, 2011
Two Wonderful Ways to Bless Donors
Wednesday, December 7, 2011
The Christian View of "The Good Life"
- It’s not our money
- It all comes from God
- We are not entitled to it but entrusted with it.
God expects us to use it in the interest of the Kingdom. How about you? ... Whose “game” are you in? Our own? Or God’s? We don’t have to be in full-time ministry to be in God’s game, but we do have to serve God full-time--as stewards of all that He has given us.
If we are in God’s game, we need to put the American Dream to death, because God’s game is a different game altogether.”
Tomorrow morning I am meeting with a new donor to our school. This is the message I need to articulate with him. Sadly, our culture and (most) money advisors guide people on how to accumulate and spend on our ourselves.
In development and fundraising, we always want to keep asking the question, "To what end or for what ultimate purpose."
It will help us keep our eye on the true prize.
Tuesday, December 6, 2011
A Fundraising Strategy that Reflects Your School's Value
- A web site affinity contest.
- Selling magazines or other low-margin items
- Asking foundations to provide seed capital
- Sending out letters to local rich people
While these ideas are not wrong per se, they are wrong for this school at this time. A school with fifteen students is selling a concept or vision for what a school can look like.
This school needs to have the founder meet face-to-face with as people who will who can hear the vision presented with passion and clarity. It is also important to have potential backers come to the school during the day to see the students and teachers interacting. In this way the donor is getting the case (the right-brain argument) and the heart (the left-brain reason) which is what is required to invest serious funds.
Bringing donors into the building and interacting with students, teachers and parents is the best way to use the precious time resources that we have.
You may end talking with fewer folks over the course of the year, but the quality of the meetings will be high and we will do a better job of connecting their passions and purposes for giving.