- Tuition does not cover the entire cost; we need outside funds to exist and pay for incidentals.
- We have students from low-income families; they need financial aid.
- Our enrollment is declining and we need help to make up the gap.
- Our enrollment is increasing and we need funds for our growing pains.
- We are expanding our programs and we need infrastructure.
- The church dropped our school from its missions budget and we need to make up the funds.
While any or all of these may be true, they are not reasons to give to our schools.
We must ask God to show us what is special about our school so that we can communicate it's unique mission for the community in which we are located. Then, we show the impact of the program in the lives of graduates and how they are prepared for their calling.
Lastly, we encourage donors to become generous givers and to enjoy the blessings that come from building up the Kingdom through sacrificial giving.
Here are a few ways to convey these:
- Our school has these special qualities or unique selling propositions (USP's) that cause us to be effective in executing our mission to train the next generation of Christian leaders.
- Here is a story about how God used the training at our school to impact a student who later impacted his or her community for Christ.
- Here is a story of how a donor connected their passion for Christian education and how thrilled they are to participate in the life of the school.
We must always think of the consequences of our educational ministries. Why and how is our community stronger, more caring, more Christlike because our little army of change agents are impacting the world for Christ.